If you are reading this blog on our website, you may have noticed that alongside each post we now list a Crossref DOI link, which was not the case a few months ago (though we have retroactively added DOIs to all older posts too). You can find the persistent link for this post right above this paragraph. Go on, click on it, we’ll wait.
If you take a peek at our blog, you’ll notice that metadata and community are the most frequently used categories. This is not a coincidence – community is central to everything we do at Crossref. Our first-ever Metadata Sprint was a natural step in strengthening both. Cue fanfare!. And what better way of celebrating 25 years of Crossref?
We designed the Crossref Metadata Sprint as a relatively short event where people can form teams and tackle short problems. What kind of problems? While we expected many to involve coding, teams also explored documenting, translating, researching—anything that taps into our open, member-curated metadata. Our motivation behind this format was to create a space for networking, collaboration, and feedback, centered on co-creation using the scholarly metadata from our REST API, the Public Data File, and other sources.
Dado que Crossref celebra su 25º aniversario este año, nos gustaría destacar algunas de las regiones activas y comprometidas en nuestra comunidad global.
Durante los primeros 25 años, la composición de los miembros de Crossref ha evolucionado significativamente. De un puñado de grandes editoriales fundadoras, ahora tenemos más de 22.000 miembros de 160 países. Casi dos tercios de ellos se identifican como universidades, bibliotecas, entidades gubernamentales, fundaciones, editoriales académicas, e institutos de investigación.
It can be a pain when companies rebrand as it usually requires some coordinated updating of wording and logos on websites, handouts, and slides. Nevermind changing habits and remembering to use the new names verbally in presentations.
Why bother?
As our infrastructure and services expanded, we sometimes branded services with no reference to Crossref. As explained in our The Logo Has Landed post last November, this has led to confusion, and it was not scalable nor sustainable.
With a cohesive approach to naming and branding, the benefits of changing to (some) new names and logos should help everyone. Our aim is to stem confusion and be in a much better position to provide clear messages and useful resources so that people don’t have to try hard to understand what Crossref enables them to do.
So while it may be a bit of a pain short-term, it will be worth it!
What are the new names?
As a handy reference, here is a slide-shaped image giving an overview of our services with their new names:
Overview of brand name changes, April 2016
It’s a lowercase ‘r’ in Crossref
That’s right, you’ve spent fifteen years learning to capitalize the second R in Crossref, and now we’re asking you to lowercase it! Please say hello to and start to embrace the more natural and contemporary Crossref.
I’m hoping we can count on our community to update logos and names on your end, keeping consistent with new brand guidelines. And I hope we can make it as easy as possible to do:
This Content Delivery Network (CDN) at assets.crossref.org allows you to reference logos using a snippet of code. Please do not copy/download the logos.
We also have a new website in development which will put support and resources front and center of the user experience. More on that in the next month or two.
By using the snippets of code provided via our new CDN at assets.crossref.org, these kind of manual updates should never be a problem in the future if the logo changes again (no plans anytime soon!).
Of course, we don’t expect people to update new logos and names immediately, there is always a period of transition. Please let us know let us know if we can help you to update your sites and materials in the coming weeks.
Also, check out the launch video, which presents five key Crossref brand messages: